Casa Rústica

How I helped a lodging business launch from the ground up!

A lodging business needed an identity package to stand out from the competition

Briefing

The client needed an identity package that included a logo, templates for stationary and photos for social and booking websites

Logo Requirements

Name “Casa Rústica” logo to be used as stamp for an old country house in the tourism lodging business

Mood board

Logo Process

First I studied the business and the location. Then based on the mood board, started with the shape of the old house and added some of its most characteristic elements, such as ivy branches, window frames and front wall colors. The font chosen was a paintbrush style suggesting the old age and style the place but with a brand new look. The choice of the color respected the predominant regional tones.

Stationary

Pictures

All the pictures were taken on location and edited to keep the vintage look and feel (no retouch done, as the client wanted a realistic look so that the guests wouldn't be deceived)

Online

Result

The client was happy with the result and the business has been successful.

Comment

“I am very happy with the result of Miguel's work! In a very competitive business as house lodging we have to stand out, so that we can stay in business for long than one year and keep growing. Miguel's work helped us achieve that! Not only our logo reflects the spirit of Casa Rústica, but also the pictures are appealing and realistic, not defrauding guests, which results in more good reviews and more bookings each year!” Susana N. CEO of Casa Rústica