Design
Casa Rústica
How I helped a lodging business launch from the ground up.
Briefing
The client needed an identity package that included a logo, templates for stationery, and photos for social and booking websites.
Logo requirements
Name "Casa Rústica" — logo to be used as a stamp for an old country house in the tourism lodging business.
Mood board
Logo process
I studied the business and location, then built from the mood board — the shape of the old house with ivy branches, window frames, and front wall colors.
Stationery
Pictures
All pictures were taken on location and edited for a vintage look — no retouching, as the client wanted a realistic presentation for guests.
Online
Result
The client was happy with the result and the business has been successful.
"I am very happy with the result of Miguel's work! In a very competitive business as house lodging we have to stand out. Miguel's work helped us achieve that!" — Susana N., CEO of Casa Rústica